The Open Electricity Market (OEM) is an initiative by the Energy Market Authority (EMA) to enable Singaporeans to buy electricity from a retailer at a price plan that best meets their needs.

Development of this fully responsive site is primarily built upon a desire to stand out among typical government sites, as well as making sure that there is easy and convenient site navigation, considering it a comprehensive site with many pages. It is carefully designed with intuitive experiences through the use of UI/UX principles. The look and feel approach is to keep it welcoming, modern, simple and clean, allowing the content to stand out in each page and be the primary focus.